Take a look at our retail shopping habits and you wouldn’t be surprised that most large retail businesses try to capture as many ranges of products as possible. Take food retailers, there was a time you went there for frozen food and fruit, now if you turn a different way you find yourself walking down a clothes aisle on the way to the CDs and books. Go to a DIY shop at Christmas and you might just find some flat screen TVs for sale as an add on option to the extension lead they normally sell. Even if you pop into your well known newsagents such as WH Smiths, you should not be surprised to see the latest games machines, right next to the business stationary. This all makes sense as recession suggest you should diversify into other business areas to spread the risk.
But with the exception of Ebay and Amazon the internet has moved in a different direction. Gone are the large shopping sites, instead you only see specialised sites that tend to do just one thing. This doesn’t mean they are small, just very specific in their capture of customers for example, chances are if you are looking for classic car parts, you are unlikely to find a general car parts website but a specialist classic car parts site and again, if you are looking for something like quality door and glass range, then you are more likely to find a specialist website first, not a general DIY website selling composite doors or doors in general.
Any SEO company worth their salt understands how search on the internet is very specific and as time goes on, search terms are becoming more descriptive and longer. Anyone starting a business should consider SEO Training, even if they do not intend to have a big internet presence as the learning in customer trends can be very powerful for any business. So the message is, if you have a bricks and mortar business you should diversify and spread the risk, but if you are an internet company, you need to be very specific otherwise you will not be found on the internet.