Do the new settings answer privacy concerns according to Mark Zuckerberg.
Facebook was launched in 2004 on a simple concept – ‘to find and be found’ by allowing people to share information and connect with friends and business colleagues and associates connected with their work.
Mark Zuckerberg stated:
If we give people control over what they share, they will want to share more. If people share more, the world will become more open and connected. And a world that’s more open and connected is a better world. These are still our core principles today.
Facebook has grown rapidly, and by 2010 broke through the 500 million visitors a day barrier. I’m not sure if this was a record at the time. Despite facing a challenge to keep the concept fresh, valid, up-to-date and a satisfying experience for all visitors over time, it continues to thrive.
A Social Web experience is obviously a core value, but it appears to be replacing email as a more efficient means of communicating between people. Like Twitter is has managed to attract serious business personalities, drawing from many nationalities.
Zuckerberg admits one major problem Facebook has it permits information to be shared. Users desire freedom of control over their personal information, and Zuckerberg claims there has been criticism that Facebook is has complex controls. However the immediate challenge is one of personal privacy, and Facebook needs to provide much easier controls which are simpler to understand.
Facebook is aware that many users do not understand how their personal information is processed and used, and this creates unnecessary anxiety and fear that it is shared in ways they might not like.
Zuckerberg has highlighted a summary of the Facebook modus operandi:
- Consumers/Users maintain control over how their information is shared.
- Facebook does not share personal data with people or businesses one has not granted permission, including advertisers, and never sells data.
- Zuckerberg states that Facebook’s objective is to offer a free service for everyone.
- Facebook evolves all the time. It started as a college project, it is now a global social network platform, connecting many millions of people.
In conclusion, the message to all UK Internet businesses, marketers, ecommerce sites, eBusinesses and all SMEs is that interaction with consumers on the net has consequences, sometimes far reaching.
If one’s business has potential, is substantial, or has a considerable revenue stream form the internet then it is highly recommended to use external internet strategists and ecommerce consultants or Business internet marketing Specialist Consultants to advise you on the best internet strategy regarding privacy, data protection, financial transactions, website security, firewalls, anti-virus and eBusiness (search engine optimisation, competitor intelligence, and consumer satisfaction management online.