Listen to this? How about this for a super forward-thinking marketing and Green business initiative by the Crowne Plaza Denmark “cycle for your supper” proposal to guests. Crowne Plaza, Denmark Hotel guests can have a main course free for their evening meal if they succeed to generate 10kw of power cycling on exercise machines in the hotel’s main lobby.
BBC Online has done a special feature “Denmark hotel guests cycle for supper”. Frederikke Tommergaard, Crowne Plaza, Copenhagen said that they dreamt up the idea as “bicycles are a symbol of Copenhagen, and emphasise the city’s green credentials”.
Business Hotel guests appreciate:
- saving money
- A supplier who thinks about nature
- Marketing initiatives that are ‘Environmentally friendly’
- Keeping fit.
- Saving the planet
- Helping the hotel – The power is channelled directly into the hotel’s electricity grid.
What would UK Accountants advise their business clients?
To save money on business travel expenses, and keep fit in the process?
It is a shame there isn’t a business tax saving angle to this as well, otherwise UK Tax Advisers could recommend the idea for your business.
Regarding your business, could a business marketing specialist help your business design and launch a comparable initiative for your clients? The business marketing case for the Crowne Plaza, Copenhagen is evident.