Michael Dell of Dell Corporation – gives good advice – be prepared to experiment, and make mistakes. This is code for being preapred to spend money and to lose money, and no to get stuck on one thing. If it’s not working, change it until it does. Much of which SME Management is not prepared [...]
Being a great marketer and promoter. Fun should always be a part of it, according to the successful British marketer Richard Branson – the creator of the immesnely strong Virgin Brand. Losing my virginity is Branson’s autobiography. Branson’s says that in business it is one long struggle and only one word matters : “To survive”. Many [...]
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The UK Office of Fair Trading has a new website dedicated to raising awareness on scams in business. This is helpful, but falls far too short. The truth is legitimate business can just as much a commercial minefield as any scam, instead of instant financial loss with no opportunity to reimbursement, instead you may have years [...]
Times Online Money suggests 10 people most responsible for the Global credit crunch. It is an interesting question, and a vague time line appears in the listing suggesting a ‘house of cards’ effect or Gladwell’s ‘tipping point’. What lessons are there for UK small and medium sized enterprises (SMEs)? Lots of obvious ones, of course, [...]
Continue reading about Responsibility for the Global Credit Crunch & its impact on UK SMEs